360°luxury branding strategy blueprint
Think a beautiful logo alone will elevate your brand? Think again.
Luxury brands have iconic logos, but that is not the reason why they are able to attract high-end clients & command higher prices.
A solid & clear brand strategy is—and that’s what we are going to do together.
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Branding is never just about the logo.
It is about being exceptionally clear about who you are & who you serve—and having that clarity permeate throughout every touchpoint of your brand.
from the
Purpose of your business
Values you stand for
Vision you aspire to
to the
Voice you use
Visuals you utilize
Emotions you evoke
Everything plays an important & interlinked role in establishing a brand that can garnish esteem & a cult-like following and command high-end prices.
To get them to all align, you need clear brand strategy.
Just like you cannot build a beautiful house without a solid foundation, you cannot create an elevated & everlasting brand without a clear brand strategy in place.
It's time to set your brand foundations right.
Imagine having crystal clear
Clarity
With a clear roadmap on how to upscale your brand so you can stop throwing spaghetti on the wall.
Direction
So you can give clear direction & feedback to your graphic designer, website designer, copywriter, or assistant when you outsource or hire.
Certainty
So you can get vendors, suppliers, collaborators, onboard with your vision because you can communicate that vision with certainty.
It is all possible when you have a solid brand strategy in place.
Prada did not become Prada by having an excellent logo. Prada became Prada, because they have clear brand strategy in place that is reinforced throughout all touch points of it’s business, season after season, year after year.
I know because I’ve worked for Prada & other luxury brands just like it—and this is precisely why I created this offering.
It baffles my mind why anyone would think a logo is going to make or break their brand, yet so many people think branding is just a logo & pretty designs—weirdest misconception of all time. The logo & pretty designs enhances & elevates your brand, but a brand they do not make.
I am here to set the record straight—and save you lots of potentially wasted time & money in the process.
introducing
luxury brand strategy blueprint
Let’s distill the vision you have for your brand into a clear roadmap that you & your team can follow step-by-step.
A 4-week, 1-on-1 done-with-you experience to set a clear foundation for your brand, before you build upon it for the years to come.
You'll walk away with clarity & roadmap on:
✓ What your brand stands for, who you want to attract, and how you help them.
✓ Your products & offerings and how they each work together & fall under your overall brand.
✓ How to communicate the above clearly & consistently both visually and verbally.
✓ Your 1-year, 3-year, and 5-year plan on how to make your vision a reality as your brand grows & evolves with you.
break-it-down now
Here’s what you get from our time together
Week 1
In-Depth Questionnaire
This is where you will dig deep into your hopes & dreams, and more importantly, why you do what you do. We’ll take a 360 approach in everything I do, so your questionnaire will ask both your personal & professional aspirations and how your brand can help you achieve those goals. So this is not your typical branding questionnaire that you can download somewhere.
Some of my clients have called it “almost like therapy”.
week 2
90-Min Brand Strategy Call
On this call we will workshop everything you have written in your questionnaire to dig further into the values of your brand and how it resonates with your target audience. A guided meditation may be used to help you get deeper so we can really get into the heart & soul of your vision.
Because to standout from the crowd, it is your heart & soul that will blast through a sea of boring look-alike & robotic sound-alike brands.
week 3
Living & Breathing Brand Strategy Deck
From all the digging we did together, I will then conduct target audience research & competitor analysis to see how to position your brand in the market place & distilling everything into a clear brand strategy deck in Notion–so you can easily duplicate, share, and update as your brand grows & evolves.
week 4
Training, Resources & Support
You will receive customized video training on how to maintain & update your brand strategy deck so that it can grow & evolve with you, as well as links to all resources that can facilitate you on your journey and 1 week of unlimited email support to answer any questions you may have.
Here’s how we will work together:
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1. Soul Digging
Once you secure your spot, you will receive an in-depth questionnaire along with a training video to guide you to dig deep to answer the questions from your heart & soul.
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2. Vision Casting
Once you have completed your questionnaire, you can schedule your 90-min brand strategy call, and we will workshop together to cast the future vision of your brand.
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3. Roadmap Setting
I take the information we workshopped through, combine it with target audience research & competitor analysis to solidify the position of your brand and create your brand strategy deck that you can refer to over & over again.
★★★★★
“Crystal clear water for my brain”
Maggie was able to distill all the ideas running around in my head & organize them into one place that I can refer to over & over again. Now I have clear roadmap without having to worry that I would veer off course. This level of clarity & feeling of peace is priceless to me.
so let’s talk money & investment
How much is the lack of clarity going to cost you?
Before you spend all time, money & effort in getting a logo designed, a photoshoot done, copy written, and a website created—
Here is a rundown of how much everything would cost…
1. Brand Identity Designed $3000-5000
2. Brand Photoshoot Done $2000-5000
3. Website Copy Written $5000-10,000
4. Website Designed & Developed $5000-15,000
Total Cost $15000-35,000
Make sure you have a crystal clear brand strategy in place to ensure you know how to communicate clearly what it is that you are trying to achieve with your brand, before you spend, and potentially waste, all that money.
Your investment for getting crystal clarity on…
✓ What your brand stands for, who you want to attract, and how you help them.
✓ How to communicate it clearly & consistently both visually and verbally.
✓ Your products & offerings and how they each work together & fall under your overall brand.
✓ Your 1 year, 3 year, and 5 year plan on how to make your vision a reality.
1 Payment of $5000 or 2 Payment of $2600
only 8 spots left in 2023
Because I only work with one client at a time and the nature of this experience, spots for The Luxury Brand Strategy Blueprint are extremely limited.
my promise to you
My Clarity Guarantee
You will walk away from this experience with the clarity that you are seeking with a living & breathing brand strategy deck that can grow & evolve with you as your business grows & evolves.
I will not just hand you a document. I will train you on how utilize it & update it, so that no only do you have the tool, but the ability to become your very own brand strategist & creative director—so that you can steer your brand in the right direction for the years to come with clarity & ease.
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Hi, I am Maggie—
Often when clients come to me, they think they want the pretty things to help upscale their brand. But what they really need first & foremost is a clear strategy.
I know because I worked for some of the top luxury brands in the world—I have supervised photoshoots, wrote press releases, edited & priced collections. Regardless of what I was doing, one thing was clear–every single thing that I was doing needed to be tied back to the brand strategy of the brand that I was working for.
When I launched my own lifestyle & wellness brand utilizing this knowledge, my one-person business was featured in Vogue & Forbes and asked to be sold at the Four Seasons Hotel.
You don’t need to be a big brand with a big budget, you just need to be crystal clear about strategy & ensure it permeates throughout out every touch point of your brand. And that is what I am here to help you do.
this is for you if…
- You believe in clarity over speed.
- You are invested in the longevity of your brand.
- You have been in business for a while and want to upscale & solidify your brand.
- You value having a solid foundations in place, before rushing to get all the pretty things.
this is not for you if…
-You are in a rush.
- You just want to make a quick buck.
- You are just starting out & not sure what your business is offering yet.
- You want all the pretty things (the logo! the photos! the website! ) without having a solid foundation.
FAQ
You’ve got questions. I am delighted to answer.
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You will be guided every step of the way with a detailed onboarding process all in your personalized client portal in Notion. Not familiar with Notion? Don’t worry, all of clients fall in love with it—it is very intuitive & I will walk you through it step-by-step with a video.
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Yes, you do have the option to secure your spot with 2 payments of $2600. Your won’t be able to book your Strategy Call until both payments have been made.
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All products & services presented on our website are non-refundable. For more information see Terms & Conditions.
Let’s get you started on the right, and well-heeled, foot.
Ready to move forward with clear brand strategy, tools & training in hand, so you know how to steer your brand in the right direction for the years to come?
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