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Transform your business into the luxury It brand that rises above the crowd & withstands the test of time.

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Transform your business into the luxury It brand that rises above the crowd & withstands the test of time.

Luxury Brand Strategy, Messaging, and Design for Wellness & Lifestyle Brands Ready to Upscale

When it comes to establishing your business as a luxury brand , every detail matters.

From what you offer, to the words you use, to the visuals you utilize—

Don’t let that one lackluster thing bring your brand down.

Secure a 360° luxury branding experience so you can upscale your brand with clarity & ease—once & for all.

Whether you offer services, products, or both, our specialty is linking all the disparate aspects of your business into one elevated & cohesive brand with our 360° luxury branding approach.

When intentional strategy, clear messaging, and alluring visuals work together in perfect harmony, you can finally command luxury pricing, attract loyal customers, and land those media hits on Vogue, Goop, and more.

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Step into our branding sanctuary—and upscale your brand in 3 simple steps:

  • 1. Refine

    Like an effective detox, we’ll take a 360° view of the brand & strip away anything that no longer serves the upscaled version of your brand. Less is more in the world of luxury.

  • 2. Extract

    We’ll then do the digging to extract and create clear & compelling brand messaging that delights the right clientele in all the right places so you can attract & convert them with ease.

  • 3. Elevate

    Finally, to allow your brand to shine from within, we’ll create an timeless yet unique visual identity for your brand so that it can rise above a sea of trendy look-a-likes & withstand the test of time.

Maggie Wu Luxury Brand Strategist Sitting at Desk

Hi, I am Maggie.

LUXURY BRAND strategist & CREATIVE DIRECTOR

After years of working for in luxury fashion, I traded working for established brands such as Prada for start-ups because of my passion of creating something meaningful from scratch.

When I launched my own lifestyle & wellness brand as a self-funded brand, it was instantly featured in Vogue & Forbes and asked to be sold at the Four Seasons Hotel.

Now I help other lifestyle & wellness brands do the same with my signature 360° Luxury Branding Framework.

Building a luxury brand is a journey that demands consistency & a steadfast commitment to excellence. Whether you are a one-person startup or a global team of many, I help ensure that every single touch point of your brand meets the luxury standards with undevoted dedication & attention to detail.

Learn more

★★★★★

like a full-service 5-STAR SPA treatment

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Let your brand come out the other side refreshed, renewed, and ready for the pages of Vogue.

upscale your brand now

Let’s get you started on the right, and well-heeled, foot.

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MW Studio

For established businesses who are ready to upscale their brand.

Learn more about consulting & agency services that will take your brand to new heights.

Whether it is brand strategy, messaging, and design, we have a la carte & prix fixe experiences tailored for your specific needs.

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mw Education

For emerging entrepreneurs who want to get their branding right from the start.

Learn more about our signature course to guide you on the journey of building a luxury brand. 

If you want to start off in the luxury market, you need to have the right mindset and skills to operate like a Creative Director.

“Elevated prices, at last.”

I have been practicing my line of work for 5 years, always undercharging myself. Working with Maggie has allowed me to feel aligned with the prices I’m charging now, and rightly so because I’m so clear with my intention and how I’m delivering it.

This coming from someone who has taken so many courses & worked with so many coaches.

— Joyce L.

WELLNESS COACH

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tools & resources

To help you build a beautiful brand & lifestyle, from the inside out.

Whether you’re looking for new tools or inspiration these resources are here for you to create an elevated business & lifestyle.

ACCESS NOW

Enjoy a complimentary treat, on the house

Upscale your brand with magical words that instantly speak to the luxury clients you seek to attract.

Enter your email below & unlock a list of words luxury brands use specifically to speak to their customers—to help uplift your brand communications.

unlock now

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